The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.

We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation....

Here is a story that is unfolding as we play reporter. Late last year we were called into...

This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid...

Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...

Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...

More often than not, the best ways to get eyeballs is to break the script or format. be...

Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms.  The...

The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team...

Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in...

A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a...

The classical approach to Employer Branding suggests that you: a)     Nail down your Employee Value propositions (EVPs) b)     List out touch points...

We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...

The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent...

An “Apple” video positioning the company as a place to work was being discussed on one of the...

A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the...

The world of marketing today bombards me more than ever with terms such as customer service, brand equity,...

This video takes a leaf out of the classical brand association approach. For long brands have ridden on...

In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, building...

New is perhaps an inaccurate adjective for technology. Technology has, in this millennium, transformed lives young and old,...

Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...

Clarity precedes success – Robin Sharma “What do you want? Let us discuss an area that you would...

“I take you to be my wedded …… and so throughout life, no matter what may lie ahead...

The territory split between Sales and Marketing has been traditionally defined to be: Marketing fuels consumer demand and...

Have you ever been in this situation? You and your significant other have the time and space to...

‘It has long been an axiom of mine that the little things are infinitely the most important’, epitomizes...