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Carpediem inks

Employer Branding Agency

Employee Experience 101

Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...

brand consulting

Uber Cool ‘Rommel’

Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...

Employer Branding Agency

What’s the buzz ?

Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms.  The...

Employer Branding Agency

Cart before the horse

The classical approach to Employer Branding suggests that you: a)     Nail down your Employee Value propositions (EVPs) b)     List out touch points...

Employer Branding Agency

Back to basics with CEAT

We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...

Employer Branding Agency

“Know the enemy”

The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent...

brand consulting

When Brand is a bad word

In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, building...

brand consulting

HR tech basics: Tooling around

New is perhaps an inaccurate adjective for technology. Technology has, in this millennium, transformed lives young and old,...

brand consulting

In search of a purpose

Clarity precedes success – Robin Sharma “What do you want? Let us discuss an area that you would...

brand consulting firms

I Promise

“I take you to be my wedded …… and so throughout life, no matter what may lie ahead...

brand consulting firms

Different Strokes

Have you ever been in this situation? You and your significant other have the time and space to...

brand consulting firms

A chink in the armor

‘It has long been an axiom of mine that the little things are infinitely the most important’, epitomizes...

Carpediem inks

Carpediem inks