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Our sweet spot, that lies at the cusp of brand and HR. Three pronged: Craft Employee Value Propositions (EVP’s). Deliver on the promises to employees. Attract top talent for companies that aspire to be a great place to work and a destination for talent, a strategic approach to this discipline is a must.
Our success stories
Late 2017, a global health sciences (clinical research) firm forayed into India with its first Centre of Excellence in Bangalore. They acquired an Indian player that had ~300 employees with a view to grow the centre by 10X in 2 years.
Know Your Talent
According to recent analysis by Bloomberg News, India is likely to have the world’s largest workforce by 2027, with a billion people aged between 15 and 64. As it stands 18% of India’s current population of over 1.3 billion falls between the ages of 15-25.
Living the Values Code
ABC is one of the top liquor companies in the world that acquired a leading Indian Alco – Bev player a couple of years ago. The new leadership in its aspiration to transform the Indian company into ‘The most admired company in the consumer goods sector’...
“The Chosen One”on Engineering Campuses
XYZ hires engineers from the top 30 technical institutes around the country. The company does high-end design work in India, hence needs to recruit the crème de la crème from engineering colleges. The reality was that when they visited colleges...
Employer brand masterclass
Championing an employer brand requires an assortment of professional skills, it’s like being an “all-rounder”. This foundational workshop helps you learn how to craft EVP’s, embed them within, devise a talent attraction strategy-and finally ‘go to market’ online and offline
The B-Schooler’s love affair with Campus Competitions!
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in India. The…
In every way the Apple of my eye
An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groups…
Ride with the reputed brands towards the talent market
This video takes a leaf out of the classical brand association approach. For long brands have ridden on the fame…