Employer branding – it’s time to rise above social posts The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.
Acquisitions, Transitions & The Employer Brand: Scene 1 We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation....
Acquisitions, Transitions & the Employer Brand: Scene 2 Here is a story that is unfolding as we play reporter. Late last year we were called into...
What Do Airbnb & Popcorn Have In Common! This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid...
Employee Experience 101 Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...
Uber Cool ‘Rommel’ Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...
Recruiting, the IKEA way! More often than not, the best ways to get eyeballs is to break the script or format. be...
What’s the buzz ? Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms. The...
Look out, here comes the Employer Brand task force! The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team...
The B-Schooler’s love affair with Campus Competitions! Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in...
Back of the envelope Employer Brand Metrics A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a...
Cart before the horse The classical approach to Employer Branding suggests that you: a) Nail down your Employee Value propositions (EVPs) b) List out touch points...
Back to basics with CEAT We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...
“Know the enemy” The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent...
In every way the Apple of my eye An “Apple” video positioning the company as a place to work was being discussed on one of the...
Hail a new breed of Employer Brand torchbearers A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the...
Marketing your organization – Good Morning HR The world of marketing today bombards me more than ever with terms such as customer service, brand equity,...
Ride with the reputed brands towards the talent market This video takes a leaf out of the classical brand association approach. For long brands have ridden on...
When Brand is a bad word In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, building...
HR tech basics: Tooling around New is perhaps an inaccurate adjective for technology. Technology has, in this millennium, transformed lives young and old,...
Practical HR: Small changes. Big Impact Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...
In search of a purpose Clarity precedes success – Robin Sharma “What do you want? Let us discuss an area that you would...
Building Sales muscle in Distributive trade The territory split between Sales and Marketing has been traditionally defined to be: Marketing fuels consumer demand and...
Different Strokes Have you ever been in this situation? You and your significant other have the time and space to...
A chink in the armor ‘It has long been an axiom of mine that the little things are infinitely the most important’, epitomizes...
