loader image

Recruiting, the IKEA way!

More often than not, the best ways to get eyeballs is to break the script or format. be it with your customers or your talent pool. IKEA Australia did just that!They mimicked their classic and famous assembly instructions to, well create a set of ‘career instructions’. Inside every package they...

What’s the buzz ?

Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms.  The game remains the same – play the slot machine on campus, or spread the love with inhabitants of the company. It’s the ammunition that’s changed …Earlier, the strength of your corporate brand...

Look out, here comes the Employer Brand task force!

The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team is the custodian of the corporate brand. But when the two become inevitably linked in the realm of Employer Branding, who takes charge? The core of your Employer Brand is your people, both,...

The B-Schooler’s love affair with Campus Competitions!

Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in India. The life of a B-School student is one about bringing order into the topsy-turvy and creating masterpieces out of the abstract.The student’s need to be adept at juggling multiple activities creates...

Back of the envelope Employer Brand Metrics

A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a client company in anticipation of the Management Committee trooping in. The agenda: a first glimpse of the Employer Brand identity we’ve painstakingly crafted.The saints come marching in, each gracing their usual spot....

Cart before the horse

The classical approach to Employer Branding suggests that you:a)     Nail down your Employee Value propositions (EVPs)b)     List out touch points for employees and potential talentc)     Cement the EVPs at each touch point through bringing to life relevant ‘experiences’ Mission accomplished!A current conversation we are having with a company that seeks to ‘break the script’; here is...

Back to basics with CEAT

We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to localize communication within catchment areas. In rides CEAT with a smart, contemporary and bold clutter breaking communication. A few reflections curated from the Carpediem team …One idea, one film: While learning the marketing ropes,...

“Know the enemy”

The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talentWhen embarking on an exercise to define one’s Employer Brand and articulate Employee Value propositions (EVP’s), it’s imperative to understand who your competitors are and what talent pools think about them.While recruiting fresh from management...

In every way the Apple of my eye

An “Apple” video positioning the company as a place to work was being discussed on one of the LinkedIn groups a while ago. For a moment the members seemed to have forgotten that was a recruitment ad as comments were abundantly eulogizing the company products; in other words, their experiences...

Hail a new breed of Employer Brand torchbearers

A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the employer brand is presently vested in a diverse set of functions ranging from HR to Marketing, Communications to the Executive team”. The study validates something that we’ve seen increasingly in India; the role...

Marketing your organization – Good Morning HR

The world of marketing today bombards me more than ever with terms such as customer service, brand equity, customer delight, differentiated and superior value to customers and consumers. In an increasingly competitive market, they say, these are mantras for a company to succeed and the era that places a premium...