The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.
Carpediem inks
Acquisitions, Transitions & The Employer Brand: Scene 1
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation....
Acquisitions, Transitions & the Employer Brand: Scene 2
Here is a story that is unfolding as we play reporter. Late last year we were called into...
Recruiting, the IKEA way!
More often than not, the best ways to get eyeballs is to break the script or format. be...
What’s the buzz ?
Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms. The...
Look out, here comes the Employer Brand task force!
The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team...
The B-Schooler’s love affair with Campus Competitions!
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in...
Back of the envelope Employer Brand Metrics
A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a...
Cart before the horse
The classical approach to Employer Branding suggests that you: a) Nail down your Employee Value propositions (EVPs) b) List out touch points...
Back to basics with CEAT
We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...
“Know the enemy”
The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent...
In every way the Apple of my eye
An “Apple” video positioning the company as a place to work was being discussed on one of the...
Hail a new breed of Employer Brand torchbearers
A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the...
Marketing your organization – Good Morning HR
The world of marketing today bombards me more than ever with terms such as customer service, brand equity,...
Ride with the reputed brands towards the talent market
This video takes a leaf out of the classical brand association approach. For long brands have ridden on...
Carpediem inks
Carpediem inks
The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.
Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation....
Here is a story that is unfolding as we play reporter. Late last year we were called into...
Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...
This blog post is inspired by a podcast called ‘Masters of Scale’. In one episode we have Reid...
Since time immemorial, the term ‘customer delight’ has been used in many board room discussions. The focus of...
Early morning on any given workday could mean only one thing. Work sling bag on left shoulder and...
More often than not, the best ways to get eyeballs is to break the script or format. be...
Terms like ‘Employer Branding’, ‘Employer of choice’, ‘Preferred employer’ keep flowing in and out of discussion rooms. The...
The traditional rulebook says that Employee Engagement must sit with the Human Resources department whereas the Marketing team...
Classes, assignments, surprise tests, pre-placement talks & competitions – A typical day at a premium Business School in...
A familiar setting for Carpediem – The branding company in Bangalore – warming up in the board-room of a...
The classical approach to Employer Branding suggests that you: a) Nail down your Employee Value propositions (EVPs) b) List out touch points...
We’re entering an era where ‘Recruitment Marketing’ is beginning to make its presence across channels, particularly billboards to...
The title of this ‘Green Day’ song seems fitting; ‘the enemy’ alludes to a company’s competitor for talent...
An “Apple” video positioning the company as a place to work was being discussed on one of the...
A research report once published by Brett Minchington titled ‘The rise of Employer Brand Leadership’ reveals that the...
‘It has long been an axiom of mine that the little things are infinitely the most important’, epitomizes...
Have you ever been in this situation? You and your significant other have the time and space to...
The territory split between Sales and Marketing has been traditionally defined to be: Marketing fuels consumer demand and...
“I take you to be my wedded …… and so throughout life, no matter what may lie ahead...
Clarity precedes success – Robin Sharma "What do you want? Let us discuss an area that you would...
Do you remember kaizen? A concept and management approach that took the world by storm in the early nineties...