

DIAGEO
When Diageo bought United Spirits, good friend Steve called, ‘Tarun, I need someone to embed the Diageo values in the India business’. Over 3 years Carpediem became the ‘Values Champion’ for a newly blended enterprise. Survey scores jumped by over 8 points during our watch

SPI Cinemas
In 2001, a visionary entrepreneur said, ‘Let’s create an exceptional movie going experience for the masses. Over 18 years we painstakingly created the DNA. As an advisor, sounding board, consultant, orchestrator. In Jerry Maguire style we could tell PVR Cinemas, ‘Show me the money’

Accenture
A crisp, tight brief is a consultant’s ‘wish come true’. And it did! The brief read, ‘Help us create a structure and processes in the Voice business to enable 700+ voice joiners per month on the production floor in a cost-effective and speedy manner’

Allergan
Our relationship endured 3 HR Heads in projects spanning talent assessments, coaching leaders, engagement surveys. Memorable is the leadership offsite at Taj Kuteeram, facilitating the crafting of the business strategy. Truth be told, the ideation really happened over drinks around a campfire under the starlight!

Himalaya Healthcare
A company, brand and people we admire! An unassuming HR Head with the vision of building a future leadership pipeline using a scientific approach. We journeyed often to Nelamangala to shift the mindset of the business leadership on how to ‘spot’ the spark and ‘grind and polish’ future talent

Royal Enfield
By the time RE rode in, we were able to rev up Competency Frameworks in our sleep. Just kidding! It’s the first project we did completely remote, so admittedly it had its share of challenges and learnings. An early initiation into project management in contemporary times

GroupM
A serious talent organization? Where the CEO of a global MNC spends half a day discussing assessment reports of top talent with a consulting firm; and digs into good ol’ Delhi butter chicken after. LinkedIn says a bulk of our people bets played out. Foresight?
Visions into true stories
Customers into advocates
Employees into ambassadors
That’s how we carpe diem

The essence
Since 2001, we’ve built an iconic cinema brand that customers love, brought to life a ‘blockbuster’ internship program that went viral globally, and have guided ‘fearless leaders’ in shaping future ready organizations... to name a few.
We operate at the cusp of Brand & HR, and are known to straddle the continuum of ‘create and embed’. With the enterprises we shape, the preference is to walk many many miles as well as go the extra mile
Since 2001, we’ve built an iconic cinema brand that customers love, brought to life a ‘blockbuster’ internship program that went viral globally, and have guided ‘fearless leaders’ in shaping future ready organizations... to name a few.
We operate at the cusp of Brand & HR, and are known to straddle the continuum of ‘create and embed’. With the enterprises we shape, the preference is to walk many many miles as well as go the extra mile
Our bag of tricks
Meet the crew

Tarun
Strategy
& Advisory
& Advisory

Shampa
Talent & Product Development

Sumantra
Creative, Digital & Experience

Pooja
People Growth & Marketing

Komal
Employee Experience & Brand

Satish
Marketing
& Media
& Media

Divya
Organizational Change

Dinesh
Marketing & Operations
Meet the crew

Tarun
Strategy & Advisory

Shampa
Talent & Product Development

Sumantra
Creative, Digital & Experience

Pooja
People Growth & Marketing

Komal
Employee Experience & Brand

Satish
Marketing & Media

Divya
Organizational Change

Dinesh
Marketing & Operations
Carpediem inks
Employer branding – it’s time to rise above social posts
The real value is in designing the ’employee experience’ and ensuring consistency in delivery and communication.
Acquisitions, Transitions & The Employer Brand: Scene 1
We were frankly somewhat puzzled when the leadership team of this company invited us for an exploratory conversation. But as…
Acquisitions, Transitions & the Employer Brand: Scene 2
Here is a story that is unfolding as we play reporter. Late last year we were called into a conversation…