Cultivate
a brand
employees love
Get in touch
What is employer branding
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.
Employer branding services
Craft Employee Value Proposition
At Carpediem, we help organisations articulate their unique EVP, aligning employee promises with brand values to foster engagement and commitment, ultimately making them employers of choice in a competitive landscape.
Employer Brand Activation
Carpediem's approach to Employer Brand Activation is effective and unique. It's a holistic integration of branding and HR. We hand-hold clients over the long term to ensure that the crafted Employee Value Propositions (EVPs) or Employee Promises are experienced strongly within the organisation. This dual emphasis attracts talent and fosters employee engagement and advocacy, making the brand resonate internally and externally.
Employee & Candidate Experience Design
Employee & Candidate Experience Design at Carpediem focuses on creating seamless and engaging journeys for employees and candidates. Integrating user-centred design principles enhances interactions at every touchpoint, ensuring a positive experience that reflects your brand values and attracts top talent while fostering employee satisfaction and retention.
Brand Ambassador Program
The Brand Ambassador Program at Carpediem empowers employees to become authentic advocates for your brand. By fostering a culture of engagement and ownership, we equip ambassadors with the tools and training to effectively communicate your employer brand, enhancing recruitment efforts and strengthening internal pride.
Recruitment Marketing
Performance Marketing at Carpediem focuses on strategically positioning your employer brand to attract top talent. By leveraging targeted campaigns and data-driven insights, we enhance visibility and engagement across various platforms, ensuring your organisation stands out in the competitive job market and resonates with potential candidates.
Campus Connect Programs
The Campus Connect Program at Carpediem is designed to help companies become ‘Employers of Choice’ in engineering and management colleges. Collaborating with universities facilitates meaningful interactions that expose students to real-world opportunities. These programs enhance your employer brand while attracting emerging talent, ensuring a skilled workforce ready for future challenges.
Internship Program
We design World Class Internship Programs that offer students and recent graduates a unique opportunity to gain hands-on experience in a dynamic work environment. Participants receive mentorship, training, and exposure to real-world projects, equipping them with essential skills and insights that enhance their career readiness and make your company appealing to them as an employment destination
Alumini Connect Program
The Alumni Connect Programs at Carpediem foster lasting relationships between your organisation and former employees. Creating a thriving alum network facilitates valuable connections, mentorship opportunities, and knowledge sharing. These programs enhance brand loyalty, encourage referrals, and promote a strong sense of community among alumni and current employees.
Employer Brand Audits
The Employer Brand Audits at Carpediem comprehensively evaluate your organisation's recruitment and branding strategies. By analysing messaging, candidate experiences, and market positioning digitally and offline, we identify strengths and areas for improvement. This audit empowers organisations to refine their employer brand, ensuring alignment with strategic goals and enhancing overall talent attraction.
Employer Brand Workshop
Carpediem’s Employer Brand Workshops are interactive sessions designed to empower organisations in shaping their employer brand. Participants engage in collaborative activities to define their Employee Value Proposition (EVP), develop effective branding strategies, and learn best practices for attracting and retaining top talent in a competitive market.
Craft Employee Value Proposition
At Carpediem, we help organisations articulate their unique EVP, aligning employee promises with brand values to foster engagement and commitment,
ultimately making them employers of choice in a competitive landscape.
Employer Brand Activation
Carpediem's approach to Employer Brand Activation is effective and unique. It's a holistic integration of branding and HR. We hand-hold clients over the
long term to ensure that the crafted Employee Value Propositions (EVPs) or Employee Promises are experienced strongly within the organisation. This dual emphasis attracts talent and fosters employee engagement and advocacy, making the brand resonate internally and externally.
Employee & Candidate Experience Design
Employee & Candidate Experience Design at Carpediem focuses on creating seamless and engaging journeys for employees and candidates. Integrating user-centred
design principles enhances interactions at every touchpoint, ensuring a positive experience that reflects your brand values and attracts top talent while fostering employee satisfaction and retention.
Internship Program
We design world-class Internship Programs that offer students and recent graduates a unique opportunity to gain hands-on experience in a dynamic work environment. Participants receive mentorship,
training, and exposure to real-world projects, equipping them with essential skills and insights that enhance their career readiness and make your company appealing to them as an employment destination.
Alumni Connect Programs
The Alumni Connect Programs at Carpediem foster lasting relationships between your organisation and former employees. Creating a thriving alum network facilitates valuable connections, mentorship
opportunities, and knowledge sharing. These programs enhance brand loyalty, encourage referrals, and promote a strong sense of community among alumni and current employees.
Employer Brand Audits
The Employer Brand Audits at Carpediem comprehensively evaluate your organisation's recruitment and branding strategies. By analysing messaging, candidate experiences, and market
positioning digitally and offline, we identify strengths and areas for improvement. This audit empowers organisations to refine their employer brand, ensuring alignment with strategic goals and enhancing overall talent attraction.
Recruitment Marketing
Performance Marketing at Carpediem focuses on strategically positioning your employer brand to attract top talent. By leveraging targeted campaigns and data-driven insights, we enhance visibility and engagement
across various platforms, ensuring your organisation stands out in the competitive job market and resonates with potential candidates.
Brand Ambassador Program
The Brand Ambassador Program at Carpediem empowers employees to become authentic advocates for your brand. By fostering a culture of engagement and ownership, we equip ambassadors with the tools
and training to effectively communicate your employer brand, enhancing recruitment efforts and strengthening internal pride.
Campus Connect Programs
The Campus Connect Program at Carpediem is designed to help companies become ‘Employers of Choice’ in engineering and management colleges. Collaborating with universities facilitates meaningful interactions
that expose students to real-world opportunities. These programs enhance your employer brand while attracting emerging talent, ensuring a skilled workforce ready for future challenges.
Employer Brand Workshops
Carpediem’s Employer Brand Workshops are interactive sessions designed to empower organisations in shaping their employer brand. Participants engage in collaborative activities to define their
Employee Value Proposition (EVP), develop effective branding strategies, and learn best practices for attracting and retaining top talent in a competitive market.
Our EB process
Employer branding case studies
Go Big
Download →
Know Your Talent
Download →
Living the Values Code
Download →
“The Chosen One”on Engineering Campuses
Download →
Employer brand masterclass
Championing an employer brand requires an assortment of professional skills, it’s like being an “all-rounder”. This foundational workshop helps you learn how to craft EVP’s, embed them within, devise a talent attraction strategy-and finally ‘go to market’ online and offline
The company we keep
Client testimonials
"Exceptional at managing processes and people, Carpediem quickly understands client needs and delivers solutions with meticulous planning and follow-up."
"Carpediem has been instrumental in helping us gain greater clarity, guiding us to develop fresh perspectives and innovative approaches. Thanks to their support, we have not only achieved but surpassed our goals."
"Carpediem’s consultants have a comprehensive understanding of our talent challenges, bringing deep expertise and consistently original ideas that significantly impact our outcomes."
"I couldn’t ask for a better partner. The consultants provide strategic insights and thought leadership that inspire us with ideas that truly make us go, 'Wow!' I trust their work completely, and they consistently deliver ahead of schedule."
"The team is highly professional, dependable, and truly enjoyable to work with—always delivering quality that sets a high standard."
Employer branding FAQs
Think of your company’s employer brand as its personality — the first impression you make on the industry, your competitors, the talent pool and your employees. Your employer brand tells the story of your company, shaping how you're seen by both current employees and potential candidates. It reflects your values, company culture, and what makes you unique. In short, it’s the voice behind your company, saying, “This is who we are, what we stand for, and why you’ll love working here.”
Employer branding is about more than just filling positions; it’s about talent acquisition that aligns with your values. By showcasing what makes your company culture special – like a people-first approach, diversity and inclusion, employee well-being, and growth opportunities – you’re not only drawing in candidates but also those who genuinely connect with your mission. That way, you’re building a team that’s skilled and committed for the long run.
Need an example? Netflix addressed high employee turnover by launching its "Culture Deck" in the 2000s, outlining values like freedom and responsibility. This helped them attract and retain top talent by aligning the right people with their company culture.
The ultimate goal? To make your company the “It Place” to work while keeping current employees engaged and happy. It’s about highlighting what sets you apart and ensuring that both potential candidates and your team resonate with that message.
This is the heart and soul of your company. It's the shared beliefs, values, and behaviours that define your workplace.
- Values: Your guiding light, the principles that shape your company’s every move. These should be authentic and in line with your mission.
- Employer Value Proposition (EVP): The unique perks you offer to employees that set your organisation apart—like growth opportunities, work-life balance, and a people-first approach. It’s the “why” behind why people choose you.
- Employee Experience: Employee experience is how your value propositions play out in real life. It’s the day-to-day reality of working at your company, from daily interactions to growth opportunities. While EVPs are the promises you make, the employee experience is the actual delivery—or lack thereof—of those promises, shaping how employees feel about being part of your organisation.
Employer branding is like the golden thread tying together all your communication touchpoints—your EVP, careers page, recruitment, marketing, social media, internal communications, you name it. Every single interaction should feel cohesive and reflect your company’s unique culture. When all these elements sync up, you’re creating a powerhouse brand that’s attractive to potential talent and keeps your existing team connected.
Employer branding is all about crafting a strong, consistent image of your company as a great place to work. It involves everything from giving your job descriptions a little makeover to showing what makes your company stand out while also keeping an eye on how people view you from the outside. Plus, it's about creating content that grabs attention, running smart campaigns, and making sure your employees stay engaged and excited along the way.
A strong employer brand creates consistency across the board, so everyone’s on the same page about what your company stands for. When you clearly communicate your organisation’s strengths, you attract top talent that aligns with your mission. Plus, it shines a light on areas that need a little makeover, making for a more fulfilling and rewarding workplace. In the end, a well-defined employer brand doesn’t just bring in fresh talent; it also boosts job satisfaction and engagement among your current team, fostering a real sense of pride and belonging.
A strong employer brand makes people feel valued and connected. When you have a positive culture, clear growth paths, and a true sense of belonging, employees are way more likely to stick around. This connection not only reduces turnover but also encourages long-term loyalty, making your organisation a place where people want to stay and grow their careers.
Social media is your secret weapon for employer branding—it lets you share the real deal about your culture, spotlight employee stories, and connect with potential talent like never before. With tools like Facebook Ads and LinkedIn Campaigns, you can target specific groups—think industry experts or location-based talent—making your company’s message hit home with precision.
Glossary
Candidate Experience:
This is the sense candidates get from your company during the hiring process. A smooth, welcoming experience? They’ll remember. A frustrating, drawn-out ordeal? Yeah, they’ll remember that too.
Candidate Personas:
Think of these as fictional profiles of your dream hires. They’re based on real data, like job skills, motivations, and goals, and help you zero in on the kind of candidates who’ll be a perfect fit.
Corporate Culture:
Corporate culture is your company's personality. It’s the shared values, behaviours, and ways of working that make your organisation unique. It’s what employees feel when they walk in the door or log in from home.
Diversity & Inclusion (D&I)
D&I means creating a workplace where everyone, no matter their background, feels valued and included. It’s about embracing diversity in all its forms and making sure everyone has a seat at the table.
Employee Advocacy
When your employees are so proud of where they work that they can’t help but tell the world—that’s employee advocacy. Think of it as word-of-mouth marketing from the people who know your company best.
Employee Engagement
This is all about how much your employees care about their work and your company. High engagement means they’re motivated, passionate, and ready to give their best. Low engagement? Well, it’s probably time to rethink some things.
Employer Branding (EB)
Employer branding is about creating a positive and appealing image of your company as a great place to work. It’s designed to resonate with both current employees and those you want to attract in the future.
Employer Branding Metrics
These are the numbers that tell you if your employer branding efforts are paying off. Think retention rates, employee satisfaction, and application volume—it’s all about tracking the impact of your efforts.
Employer Value Proposition (EVP)
Your EVP is the answer to “Why work here?” It’s the unique blend of perks, career development, a supportive culture, and the all-important paycheck that makes people want to join—and stay—at your company. It’s what makes you stand out in the crowd.
Internal Branding
Internal branding is all about making sure your employees believe in your company’s mission, values, and culture. When they do, they’ll be your biggest ambassadors — inside and outside the office.
Recruitment Marketing
This is where HR meets marketing. It’s about promoting your company to potential employees just like you’d market to customers—showing them why your company is a great place to work before they even apply.
Talent Acquisition
Talent acquisition focuses on finding and bringing in the right people for your team — both for today and for what’s coming down the road. It’s not just about filling positions; it’s about building the future team that will drive your company’s success.
Workplace Wellbeing
Workplace wellbeing is more than just free snacks and a gym membership. It’s about creating an environment where employees can thrive—mentally, physically, and emotionally.
Carpediem inks
The B-Schooler’s love affair with Campus Competitions!
In every way the Apple of my eye
