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Customers into advocates

Meet the crew

Tarun Kochhar , Founder & CEO

WHETHER IT’S DABBLING IN BRAND IDENTITY, PUTTING TOGETHER A HR BLUE PRINT FOR ORGANIZATIONAL GROWTH, OR CREATING EFFECTIVE LEADERS WITH A PACK OF CARDS, POSSIBILITIES IS THE BUZZ WORD FOR TARUN

An engineer from BIT Mesra and Alumnus from XLRI Jamshedpur, Tarun has had a multifaceted term with Hindustan Lever in Human Resources, Marketing and Sales. His versatility allowed him to work across myriad roles from managing HLL’s employer brand equity, to developing category- wise business strategies to designing OD interventions Tarun is a compulsive ‘creator’ and it’s in the moments of insight, of connect, of choices and expression for him, that Tarun discovers the ‘chi’ of his work each time; what he calls ‘magical moments’.

He is the all-in-one entity at Carpediem - brand consultant, organization change agent, facilitator, coach and mentor for senior management Tarun seems to have the innate ability to piece together themes and patterns to create a complete, alive picture whether it is people, designs or his favorite pastime: jigsaw puzzles.

So we tried piecing him together to figure him out… the closest we got was to a scrabble word that reads U-N-I-Q-U-E….

Shampa Kochhar, Director

This ones seasoned, a ‘score’ with the plectrum NIIT, Kotak, Citibank, Spice Telecom, AOL and OnMobile as the spectrum Can build an HR strategy with her left hand That to the challenge of many an MC would stand

An uncanny intuition, to the future does sprint Many visions that post facto, appear in the print So much so, many businessmen have later realized Had they but lent an ear to utterings so prized A global professional, in business and tongue Skilled at growing people, both experienced and young A role based in Europe she couldn’t refuse Between France, Spain or Italy, there is little to choose Quick, perceptive and so often quite witty Our very own HR Head, the lass in this ditty With a streak that runs creative, that we often enlist Not cloudy or fuzzy, but a true blue realist

Sumantra Ray

Jack of all trades, master of business administration.

His love for brand building is a by-product of his obsession with predicting human behavior. Likes riding around the country on a motorcycle and passing it off as market research. Has spent more than 10 years helping brands turn strategy into communication that fuels engagement. Loves ideating with equal enthusiasm for big-budget 360-degree campaigns for fizzy drinks, as well as frugal employer brand activation for tech giants. Often distracted, but always excited

Bakul Bhagwat

AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF

TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome Dinesh!

Satish Kumar

BLISS-FULLY COOL AS A CUCUMBER' EVEN IN THE MOST TORRID CHENNAI CONDITIONS, IS THE HALLMARK OF THIS YOUNG MAN.

Satish graduated in computer applications and thereafter did a masters in International Business. A career in Heavy Metal so far, he first marketed pumps in Chattisgarh before switching to marketing steel. At Carpediem, Satish plays a Market Development role in building the iSteel brand. He independently champions all below the line activities (no pun intended) and plays a support role in the strategic development of the brand. Perhaps the one person in our team who literally lives in with the client! Coming back to heavy artillery, Satish loves long rides, a spot of speed and lots of Rajnikant in his life. 'Our man' in Chennai, makes friends with a handshake and is ever willing to hold out the same hand. Many a 'MOM' (Marketing Operations Manager) has he inducted being the oldest young one in the ground.

Pooja Jayakumar

AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE,

Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome Dinesh!

R Dinesh

AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE

Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome D

Komal Shah

This ones seasoned, a ‘score’ with the plectrum

NIIT, Kotak, Citibank, Spice Telecom, AOL and OnMobile as the spectrum Can build an HR strategy with her left hand That to the challenge of many an MC would stand An uncanny intuition, to the future does sprint Many visions that post facto, appear in the print So much so, many businessmen have later realized Had they but lent an ear to utterings so prized. A global professional, in business and tongue Skilled at growing people, both experienced and young A role based in Europe she couldn’t refuse Between France, Spain or Italy, there is little to choose Quick, perceptive and so often quite witty Our very own HR Head, the lass in this ditty With a streak that runs creative, that we often enlist Not cloudy or fuzzy, but a true blue realist

  • brand consulting firms Tarun
  • brand consulting firms Shampa
  • brand consulting firms Sumantra
  • brand consulting firms Bakul
  • brand consulting firms Satish
  • brand consulting firms Pooja
  • brand consulting firms Dinesh
  • brand consulting firms Komal
Tarun Kochhar , Founder & CEO

WHETHER IT’S DABBLING IN BRAND IDENTITY, PUTTING TOGETHER A HR BLUE PRINT FOR ORGANIZATIONAL GROWTH, OR CREATING EFFECTIVE LEADERS WITH A PACK OF CARDS, POSSIBILITIES IS THE BUZZ WORD FOR TARUN

An engineer from BIT Mesra and Alumnus from XLRI Jamshedpur, Tarun has had a multifaceted term with Hindustan Lever in Human Resources, Marketing and Sales. His versatility allowed him to work across myriad roles from managing HLL’s employer brand equity, to developing category- wise business strategies to designing OD interventions Tarun is a compulsive ‘creator’ and it’s in the moments of insight, of connect, of choices and expression for him, that Tarun discovers the ‘chi’ of his work each time; what he calls ‘magical moments’.

He is the all-in-one entity at Carpediem - brand consultant, organization change agent, facilitator, coach and mentor for senior management Tarun seems to have the innate ability to piece together themes and patterns to create a complete, alive picture whether it is people, designs or his favorite pastime: jigsaw puzzles.

So we tried piecing him together to figure him out… the closest we got was to a scrabble word that reads U-N-I-Q-U-E….

Shampa Kochhar, Director

This ones seasoned, a ‘score’ with the plectrum NIIT, Kotak, Citibank, Spice Telecom, AOL and OnMobile as the spectrum Can build an HR strategy with her left hand That to the challenge of many an MC would stand

An uncanny intuition, to the future does sprint Many visions that post facto, appear in the print So much so, many businessmen have later realized Had they but lent an ear to utterings so prized A global professional, in business and tongue Skilled at growing people, both experienced and young A role based in Europe she couldn’t refuse Between France, Spain or Italy, there is little to choose Quick, perceptive and so often quite witty Our very own HR Head, the lass in this ditty With a streak that runs creative, that we often enlist Not cloudy or fuzzy, but a true blue realist
Sumantra Ray

Jack of all trades, master of business administration.

His love for brand building is a by-product of his obsession with predicting human behavior. Likes riding around the country on a motorcycle and passing it off as market research. Has spent more than 10 years helping brands turn strategy into communication that fuels engagement. Loves ideating with equal enthusiasm for big-budget 360-degree campaigns for fizzy drinks, as well as frugal employer brand activation for tech giants. Often distracted, but always excited
Bakul Bhagwat

AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF

TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome Dinesh!
Satish Kumar

BLISS-FULLY COOL AS A CUCUMBER' EVEN IN THE MOST TORRID CHENNAI CONDITIONS, IS THE HALLMARK OF THIS YOUNG MAN.

Satish graduated in computer applications and thereafter did a masters in International Business. A career in Heavy Metal so far, he first marketed pumps in Chattisgarh before switching to marketing steel. At Carpediem, Satish plays a Market Development role in building the iSteel brand. He independently champions all below the line activities (no pun intended) and plays a support role in the strategic development of the brand. Perhaps the one person in our team who literally lives in with the client! Coming back to heavy artillery, Satish loves long rides, a spot of speed and lots of Rajnikant in his life. 'Our man' in Chennai, makes friends with a handshake and is ever willing to hold out the same hand. Many a 'MOM' (Marketing Operations Manager) has he inducted being the oldest young one in the ground.
Pooja Jayakumar

AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE,

Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome Dinesh!
R Dinesh
AN ADVENTOROUS SORT, HE IS ON A SELF-INITIATED MISSION OF TAKING HIS BRANDS WHERE NO BRAND HAS EVER BEEN BEFORE
Very gentle on the surface but aggressive within, he believes that things happen in the market and not through prolonged time spent in the refuge of the ivory tower A graduate in BBA from Madras Christian College and Masters in Business Administration, he started his career marketing bakery ingredients. We scooped him out of the rich icing and landed him into growing the nascent organic foods market. And get Chennai to go 'Organic', he did! Raised in the dream tourist destination, Coonoor, camping and trekking were staple for him. Has had fair experience with 'hook and line' as well, however in Chennai, where he currently lives and works, he fishes in different waters A marketer and a gentleman, please welcome D
Komal Shah

This ones seasoned, a ‘score’ with the plectrum

  NIIT, Kotak, Citibank, Spice Telecom, AOL and OnMobile as the spectrum Can build an HR strategy with her left hand That to the challenge of many an MC would stand An uncanny intuition, to the future does sprint Many visions that post facto, appear in the print So much so, many businessmen have later realized Had they but lent an ear to utterings so prized. A global professional, in business and tongue Skilled at growing people, both experienced and young A role based in Europe she couldn’t refuse Between France, Spain or Italy, there is little to choose Quick, perceptive and so often quite witty Our very own HR Head, the lass in this ditty With a streak that runs creative, that we often enlist Not cloudy or fuzzy, but a true blue realist

Join the crew ?  reachus@carpediem.in