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When Brand is a bad word

In the umpteen conversations we have had with businessmen, with many, one thing stands out. For them, building a brand is inconsequential to business success. Who then are these people, who refrain from entertaining us as we attempt to woo them with the dream of creating a formidable brand?Picture an...

I Promise

“I take you to be my wedded …… and so throughout life, no matter what may lie ahead of us, I pledge to you my life as a loving and faithful …”.Irrespective of the language you have taken or are likely to take the marital vows in the foreseeable future,...

Building Sales muscle in Distributive trade

The territory split between Sales and Marketing has been traditionally defined to be: Marketing fuels consumer demand and Sales get the product to the point of purchase. Of late sales organizations have also taken on the mantle of not just reaching the product to the dealer or retailer, but also...

Different Strokes

Have you ever been in this situation? You and your significant other have the time and space to plan a long-awaited getaway together. Your mind breaks free and you begin to dream. You want to go sit on a beach and sip cocktails or go trekking through the Andes while...