A few years ago, we found our consulting work dovetailing into the ‘Experience Economy’ framework developed by Joseph Pine II & James Gilmore. The concept traces the evolution of business from Commodities, to Goods, to Service, to Experience and finally to Transformation – with customers, partners and employees in focus.

In the new age, emerged our algorithm – to use ‘experiences’ as a guiding force in building business and brands, through organization and people. This elegantly brought together our functional expertise of branding, experience design, HR and employer branding.